Lauren Callis
Lauren Callis is a graphic designer and illustrator who currently specialises in branding and print. She is based in Milton Keynes where she is a volunteer designer for Supershoes charity. Her practice currently experiments with new techniques and styles in order to bring different concepts together within her work. Lauren has a keen interest in environmental issues and uses design to convey change by informing and impacting people’s thoughts in a visual manner.
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Final Major Project: Fading Species
This project’s aim was to educate 13-17 year olds on the importance of protecting endangered animals. This has been achieved by creating a monthly environmentally friendly posterzine that includes information about problems animals face, with tips and activities on how the young person can help. AR has been used to bring images to life and to explain the animal’s struggles. An app accompanies the posterzine, providing up to date information and a way of donating without spending money. Giving young minds the chance to make an environmental difference.
Project: Editorial Beyond the Page
Otherwise forget it by Bob Gill. The design is inspired by the phrase "Now, for very little money, it's possible to buy a program which allows anyone with a computer to produce most of the stuff for the average business". The use of barcodes is evident throughout as a barcode relates to a price of an item, an indication that the customer needs to pay for it. The AR adds to the theme of putting a price on design and not allowing the change in technology to affect a designer’s business.
Project: Goodnight Mr Tom Book Cover
Client: Penguin Student Design Award
The book cover shows the two sides of William's life. The one that he spends with his mother in London, and the one that he spends with Mister Tom in Weirwold. The front cover can be viewed from the right side up or in reverse as the two sections are reflections of each other. Torn paper has been used to separate these images to create a barrier to allow the type to be displayed clearly.
Project: D&AD New Blood Awards: Audible
Design an out of home campaign that encourages leisure upgraders aged over 25 to sign up for a 30 day free Audible trial.
‘Hear’ is an extension of the existing Audible app that allows users to geo-cache audio books for free. The signage and promotional material is based around bus routes and bus stops across the UK. To make the appearance of these promotional materials seem fitting for the brand, the name of the company 'Audible' was used in the slogan. 'See where Audible takes you, literally'.
