Chelsie Ellis
Hi, my name is Chelsie. I am a graphic designer who specialises in editorial design, branding, social media design and advertising. I am a visionary with an eye for contemporary design trends. I enjoy exploring and experimenting with abstract image making and typography work. I would describe my design style as lucid.
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Final Major Project: Like Minded
This campaign focuses on encouraging a more empathetic future for generation Z. There are three campaigns that focus on specific target audiences within the education sector: Like_Minded, Like_Minded_Ed, Like_Minded_Youngster. All three campaigns focus on encouraging and educating people on the importance of more meaningful conversations, more face-to-face interactions and demonstrating that we’re not so different after all. This is evident through the use of a university reconnecting package, an app, website and educational lessons featuring learning assets.
Project: The Artysan Drinks Company
The Artysan Festival campaign focuses on promoting sales for a new mixer brand. A surreal concept was taken to the design of the campaign, which focuses on hosting an event “Where art, mixers and music become one”. This event focuses on selling the crafted mixers, while showcasing surreal art works, in the presence of local bands. The theme of surrealism is present though-out the visual identity, combining the core features of art, mixers and music.
Project: Editorial Beyond the Page
Use Augmented Reality to bring a design manifesto to life.
This brief focuses on a spread and augmented reality design for the article “Fuck Committees” by Tibor Kalman. The design of each spread focuses on contrasting elements within the article which focus on how most corporation’s restrict designers of their creative freedom and how designers need to embrace creative lunatics in the business world. This is demonstrated by the experimental use of typography on the left-hand spread and the boxed-in approach on the right-hand spread.
Project: D&AD New Blood: Giffgaff young carers campaign
This campaign focuses on demonstrating how 5G could benefit young carers, through the company giffgaff. The team specifically focused on how it could give carers more free time, improve their social life and bring the carer community together. This is evident through the use of the care and share element on the app, a care package and the Giffback event, which can be attended through the use of a virtual reality headset received in the care package.
