Caitlin Davies
Caitlin is a graphic designer who specialises in branding, advertising and print. Her practice balances experimentation and determination to produce work that is aesthetically pleasing, effective and memorable. Working on a range of creative projects, Caitlin is always keen to expand her knowledge to ensure she produces work to the best of her ability. Her ambitions within the sector consist of producing up-to-date graphic design that has a positive impact on the client, as well as the intended user. As a pianist, Caitlin has always had the drive to learn whilst consistently improving her work.
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Project: Walk on the Wild Side
Walk on the Wild Side is a book dedicated to celebrating the 1970’s through the events and stories that happened within the decade, featuring; design, politics, music, lifestyle and other particular events. The book is styled with a ‘70s feel, whilst also being an easy read for those wanting to reminisce such an iconic decade. Multiple ‘70s inspired wallpaper designs are showcased throughout the book, alongside mobile phone case designs.
Project: Editorial Beyond the Page
Use Augmented Reality to bring a design manifesto to life.
Allan Chochinov is a product designer who wrote a manifesto encouraging sustainability in design. This design shows three points that have been extracted from the text and highlighted – points with most significance in today’s design world: Stop Making Crap, Screws Better Than Glues and Climates Before Primates. By highlighting these, the reader is drawn to them and is then able to use the Artivive app to discover a hidden layer of information through Augmented Reality. Chochinov focussed on cutting to the point with his manifesto, which is something that has been emphasised through this design.
Project: Goodnight Mr Tom Book Cover
Client: Penguin Student Design Award
Goodnight Mister Tom is a story based on the rehoming of William, a child abused by his biological mother during the war. Throughout the book, William eventually leaves his mother to live with Mister Tom. At the start of the book, William tells the reader how he uses his socks to cover the cuts and wounds that were a result of the beatings. By illustrating bright and colourful socks, the new life William is entering with Mister Tom is shown as a fresh start, leaving the old and dirty socks behind him as displayed on the back cover.
Project: D&AD New Blood Awards: Yula Energy Drinks
Create a copy-led campaign that develops an external brand promise and convinces traditional energy drink consumers to switch to Yula.
Yula is a brand-new drink that provides the same amount of energy as a traditional energy drink, with half the sugar. The challenge was to convince the energy drink world to convert to a healthier option based on the health benefits and sustainability of the brand. ‘Two Truths, One Lie’ is a campaign produced to show the transparency of Yula as a brand, and to represent how clear and organic their ingredients are. A short and playful approach throughout a campaign is often more memorable and can have the ability to encourage the reader to try out the product.
