Cherie Waugh
I’m Cherie, a London-based graphic designer and digital illustrator specialising in digital and social media design, marketing and branding. During my degree I’ve enjoyed campaign-based projects, being awarded a YCN commendation for my campaign idea to promote sales for Artisan Drinks Co. My passions lie in social media design and branding within the digital media sector. My interest in social causes and global current affairs have had a positive impact on my work and I hope to work on more challenging social projects in the future.
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Final Major Project: Life Unscripted
With mental illness being incredibly prevalent in society, this project aims to introduce people to cinematherapy: a psychologically effective way to use film to aid your mental health. The book combines editorial print and interactive AR features to provide the reader with an easy and enjoyable guide to contemporary films that deal with difficult issues they may be facing in their lives. An even balance of informative, entertaining and comforting, Life Unscripted caters to those who want to try a less intimidating form of self-therapy from the comfort of their own sofas!
Project: Editorial Beyond the Page
Use Augmented Reality to bring a design manifesto to life.
Using a juxtaposition of attitudes found within the manifesto, this design combines the starkness of corporations with the chaos of artistic expression to communicate a new message to a new audience. Through focusing on key words that portrayed the anarchist intentions behind the manifesto, the AR animations are able to add a hidden meaning behind the stark and clinical design of the editorial DPS. The opposing beliefs on art, consumerism and corporations are portrayed in this piece through two opposing layers of design.
Project: Goodnight Mr Tom Book Cover
Client: Penguin Student Design Award
Client: Penguin Student Design Award
Focusing on introducing this classic children’s book to a new, modern audience of children, this design allows a new audience to become acquainted with a book about WW2 without the intimidation of a dated cover. Using a significant scene of a birthday party in the book to tell the story in a fun and exciting way, this cover is enticing for a young audience but is also allegorical in its nature - becoming more meaningful as the story unravels.
Project: D&AD New Blood Awards: Giffgaff young carers campaign
Through speaking with a young carer, the campaign to help solve problems faced by the young carer community was directly influenced by the thoughts and ideas of a real member of the community. With the brief aiming to solve issues faced by the community through 5G, the campaign emphasised the direct solutions that 5G could provide the community (e.g. better service to improve communication and reduce isolation) and aimed to celebrate and unite the “legendary” group of young carers, whilst helping to make their life easier.
