Jocelyn Yong
Jocelyn Yong is a multidisciplinary graphic designer who is always up for new challenges and bizarre ideas. She has a strong interest in editorial design, branding, packaging design, and enjoys doing typography and photography too. She is optimistic and loves to share positivity through her design. Jocelyn's motto always seeks to learn more, constantly enhancing her skills, and incorporate her proficiency and experiences to produce high-quality work timely.
Contact:
jocelyn.yong18@gmail.com
+60 12-3211986
+44 7730 767184 (WhatsApp)
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Final Major Project: The Unknown; for the global adventure chaser
“The Unknown” is a quarterly free distribution newsprint that aims to share amazing unknown cultures globally. Cultural festivals can bring people together, regardless of their religion, social, or economic background. Its target audience is 18 to 35 years old who are adventurous, creatives who are interested in visual cultures, and the general public. These cultures should be known and celebrated by everyone so that it would not be forgotten.
Project: Editorial Beyond the Page
The Bauhaus style approach was taken to design the editorial layout for CREDO manifesto with an Augmented Reality (AR) layer. The debates in AR are designed out of the page to portray thinking ‘out of the box’ and is linked with train lines along with the idea of Bob's famous metro branding. It represents a systematic process, the same goes for the “design process”.
Project: Goodnight Mr Tom Book Cover
Client: Penguin Student Design Award
Goodnight Mister Tom's book cover shows the concept of Willie’s life journey, a shift towards the betterment. The sun on the front cover symbolises Mister Tom, Willie’s lifesaver, and shows how Willie came out from his abusive childhood. The belt illustrates the road leading to happiness. The continuous use of the belt from the back cover to the sun shows the transition towards brightness.
Project: D&AD New Blood Awards: Yula Energy Drinks
Create a copy-led campaign that develops an external brand promise and convinces traditional energy drink consumers to switch to Yula.
‘YU are YULA’ is an advertising campaign with the tagline of “Your lifestyle, your future, your planet, it’s up to YU!”. YULA's target audience is aged between 18 to 28 years old, who are ambitious and care about their planet. YULA aims to be part of these young target audience’s lifestyles and position themselves as a premium natural drink. The ‘YU are YULA’ campaign’s key focus is health, lifestyle, and environment.
