Phoebe Swindell
Phoebe is a contemporary graphic designer who has a specific interest in editorial design, app design and branding. Intrigued by the influence of psychology on design, she believes that knowing more about the mind can create a positive consumer and corporate mentality – orientated around empathy. Phoebe Swindell produces bold designs that balance abstract ideas with the communicative needs of the work.
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Project: The Night Manager Book Cover
Client: Penguin Student Design Award
Using a contemporary colour scheme and interesting typography means that this design avoids the usual spy novel clichés. Still conveying a sense of mystery, as well as showing that the story has two different perspectives, danger and travel.
Project: D&AD New Blood Awards:
Yula Energy Drinks
Create a copy-led campaign that develops an external brand promise and convinces traditional energy drink consumers to switch to Yula.
Advertising YULA as a morning energy drink, provides an interesting USP. Drawing inspiration from the journey of the sun through the sky, providing the YULA ingredients with the energy needed to grow for this copy-led campaign. The YULA TRIBE app shows how this energy can be passed on to the consumer even after the drink has gone.
Project: Editorial Beyond the Page
Use Augmented Reality to bring a design manifesto to life.
The majority of society have become reliant on technology to ease reality and have therefore become orientated around the consumption of products. This could be considered a misjudgement in behaviour, but this can be rectified. The AR element of this project highlights that although technology can restore structure, it cannot provide the same substance that humanity brings.
